There are several ways to advertise on Amazon, including using one of the three different Amazon keyword match types. These types are called Exact match, Broad match, and Phrase match. These types of matches behave differently than one another and aren’t always the best choice for all keywords. When choosing a keyword, it’s important to understand which type is best for your ad.
Phrase match
You can optimize your targeting with phrase match keywords. They help you narrow down your target audience to the exact words shoppers are searching for. Phrase match ads will only appear when the exact word sequence is entered, including any other words that are used before or after the phrase. You can also use close variants of your keywords.
When you’re using Amazon phrase match keywords, you’ll have more control over your campaign’s performance. For example, if you’re selling running shoes, you’ll want to choose the exact wording of the phrase. This will help you find new customers and eliminate wasted spend. To choose the right match type, you’ll need to make sure you’re targeting relevant and high-traffic words. Generally, a higher bid is better for high-traffic, high-relevance keywords. On the other hand, a lower bid should be assigned to broader keywords.
Once you’ve determined the exact words, you can start targeting those customers with sponsored ads. This can help you increase your brand coverage and market share. You should choose the right phrase match types and ad placements to optimize your campaign for top search placements. This will give your ads a good first impression.
While broad match allows you to target more keywords, phrase match allows you to target a larger range of keywords. When you use phrase match, your ads will show when a prospect searches for the phrase in the same order as you entered it. For example, if you search for “mobile case,” Amazon will show you ads if the phrase includes “new designs” and “cheap.”
Exact match
Amazon’s exact match type lets you target a keyword or phrase with exact precision. It’s best used for highly specific and highly relevant keywords. Using this type allows you to bid higher on those keywords that your target audience is most likely to type in. While it’s possible to use broad and phrase match types to target a wide variety of keywords, using an exact match type will ensure that your ads are found by the people you want to reach.
As you can see, there are advantages and disadvantages to each type. When you’re promoting a product on Amazon, you need to know which type of match will help your product appear on the search results. To maximize your ad’s chances of being seen by those potential buyers, you need to research keywords carefully. There are three types of match types you can use, so make sure to use them appropriately.
Exact match keywords are the most targeted type of keyword matches on Amazon. They require your search query to contain exactly the keyword or phrase you want to target. These keywords must also be present in the same order. For example, if you want to buy red running shoes, you need to use an exact match keyword. Conversely, if you want to sell cheap running shoes, you can use a phrase match keyword.
You can also use the exact match type to test the efficacy of your ads. If you have high-quality traffic and high-quality leads, you can run a broad match campaign and track the results. However, you may find that your exact match campaigns have not received results as you had expected. In these cases, increasing your bid can help your campaigns.
Broad match
When creating your ads on Amazon, you have two basic options: broad match and phrase match. Broad match is intended to attract a larger subset of shoppers, while phrase match targets a very targeted audience. There are some differences between the two types of match, and you should use each one accordingly. You should also know that there are certain keywords that cannot be used as broad match keywords, such as brand names and colors, or even specific coloring pads.
Broad match matches search queries with similar meaning, including synonyms, misspellings, and linguistic variations. This type of match helps you maximize the reach of your targeted keyword. It also allows you to reach a larger audience because the results are not limited to your target keyword. Broad match keywords are generally more relevant to consumers’ searches, and your ad will be displayed when people search for related terms.
While a broad match may not be the most effective type of match for every campaign, it can be a good choice if your campaign is running smoothly. While it is common to graduate from broad match to exact match after a while, you don’t necessarily need to do so. Some keywords perform better in the rest of search, so it might be a good idea to stick with broad match in the beginning.
Broad match keywords may show up in any order, including synonyms. Broad match keywords may also show up within search terms that aren’t related to your goods. For this reason, it’s better to choose negative keywords that are relevant to your goods rather than choosing words that are irrelevant to your goods.
Read More : Boost your profits by selling refurbished items on Amazon
