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local SEO Ranking Optimization tips

by digitalblocsusa
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local SEO Ranking

Although it may appear enticing to rank for broad business phrases such as “lawyer” or “plumber” in search engines, this may not be the greatest local SEO Ranking. This is why: For starters, ranking for wide terms can be incredibly difficult, and ranking for broad terms may not generate the most relevant traffic to your website.

This is where local SEO enters the picture. Local SEO ranking not only helps your site rank for more regionally relevant terms, but it also helps you improve your overall SEO efforts. Additionally, local SEO gives you an opportunity to rank in the coveted 7-pack (the 7 listings on Google next to the map). It’s a competitive field that many other businesses in your area are vying for, but it can help you attract more relevant and qualified traffic to your website. Here are a few pointers on how to get there:

Local SEO basics – how to optimise your site for local SEO

1. Keyword Research — Look up the important keywords you want to target, adding your city to the front or end of the phrase. (For example, SEO Agency San Diego) To gain an indication of the competitiveness and traffic for each keyword, utilise Google’s keyword tool; the optimal combination is higher traffic keywords with low competition. Include your location keywords in your website’s title tags and content, but don’t overdo it — this is known as keyword stuffing, and it can lead to your site being punished! Maintain a genuine tone in your title tags and text, but use keywords and location where appropriate.

2. Local Listings – If you haven’t already, claim your local business listings. If you want your site to appear in Google’s local map results, you virtually have to have a Google Places listing. Google Places and Google+ Local are currently being merged by Google. If you haven’t claimed your Google listing yet, you’ll need to first register a Google+ business account and select local place or business, then construct your listing from there.

3. Review Sites – Use the power of review sites to your advantage! Create company accounts on popular review sites like as Yelp, Yellow Pages, Insider Pages, Angie’s List, and others, and encourage pleased customers and regulars to provide reviews. Positive feedback from customers and search engines can go a long way!

4. Local Directories – There are a plethora of online directories that assist searches in locating local businesses, and they may also assist searchers in locating your company! Submit your website to industry-specific local directories. Just make sure the directories you submit to are legitimate and of good quality.

5. Social Media – Social media platforms provide yet another way to appear in local search results. Make sure to fill out all of your contact information (address, phone number, etc.) on all of your social media platforms and blogs so that users and search engines can find you.

Local SEO, like any other SEO technique, is far from simple. It’s a continuous effort that must be maintained or your rankings will deteriorate; but, the rewards of a successful local strategy are obvious, so stay with it! Please contact us if you have any questions about local SEO.

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