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How to grow your social media following for B2B

by zahidtogol
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What’s the first question you get when creating a social media account?

“Do you wish to sync your contacts list to find followers?”

It’s very easy. If you don’t have any followers, your photos, tweets, and status updates will not be shared. It’s important to use each of the many social media networks correctly. Some networks are business-focused, some are more entertainment-driven, and some are between the two.

A strong foundation is a key to successful social media management. You need to build your following and make people interested in what you post. Kapost focuses on creating individual accounts that are successful on social media so that we can be the best regardless of our social network. https://genuinesocialmedia.medium.com/

How to Make the Most of your B2B Social Media Accounts

Try Better Posting Times

This goal was a result of an unexpected error. One post was accidentally placed randomly in the 9 pm time slot while scheduling social. It was hard to miss this incident during the social audit next week. What did we learn?

We had some of our best engagements this month, with a post at 9 pm. This is a reminder not to schedule all posts at night but to spread your social media posts over a longer period. People use social media channels at all hours, including late at night and early in the morning. It is still very popular to browse Twitter and LinkedIn on weekends. You will get better engagement and reach if you experiment with times.

Use Visual Images and Videos More

Social media feeds are where images and GIFs stand out from text-only posts. Tweets that include a visual attachment are at least five times more likely to be viewed. If humor is added, engagement rates can go up even further. People don’t like to read dull business posts. Add some personality to your messages, and they will be hooked. This is what we at Kapost have experienced firsthand. An image is a powerful tool for scheduling tweets, Facebook posts, and LinkedIn posts. One of our most memorable image-related Tweets was shared when we searched for employees. We could connect with our followers more by using a meme and not being lost in the sea of text-only posts. Followers enjoyed the post, and they were more likely to click on it, which resulted in greater interest in applying for the job.

This approach has been proven successful at Kapost. An image is a powerful tool for scheduling tweets, Facebook posts, and LinkedIn posts. One of our most memorable image-related Tweets was shared when we searched for employees. We could connect with our followers more by using a meme and not being lost in the sea of text-only posts. Followers enjoyed the post, and they were more likely to click on it, which resulted in greater interest in applying for the job.

Integrate External Twitter Handles

Are you open to collaborations? Would you like to include someone in your partnerships? You can instantly connect with someone by tagging their Twitter handle in a relevant tweet. “Ask the Experts,” one of our most successful campaigns, helped us see the advantages of directly ordering Twitter handles. After asking specific questions to the marketing leaders we chose, we converted their responses into an ‘Ask The Experts’ tweet. We reached a larger audience by tagging the expert’s handle. Your followers will decide how much engagement you get. The more people like and retweet a post, the greater its chances of gaining traction. https://genuinesocialmedia.medium.com/11-strategies-for-companies-to-increase-fans-via-facebook-and-instagram-6d86f2e9b09a

Show Brand Personality

One of my first instincts when I hear about a brand or an upcoming company is to search for them on Instagram. You won’t find their top-performing blogs, annual marketing awards, or total revenue. However, you will find photos of Taco Tuesday and office dogs, and the Halloween contest winner. These are the kinds of things that people want to see on Instagram. Instagram lets users see the lighter side of companies and personally gain a sense of the culture.

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