What is SEO?
SEO, or Search Engine Optimization, refers to the process of ranking higher in search engine results.
Search engines have advanced over the past few years to accommodate for users looking for more relevant search results by creating algorithms that determine when websites are most relevant for certain keywords.
As an SEO company, our primary goal is to make your business more visible online by improving your website ranking in search engines.
How is SEO Improved?
Many factors are taken into account when analyzing the popularity of a website including how many backlinks they have, which keywords are most relevant to their business, how often they are updated, and more.
We accomplish this by implementing best practices in on-page optimizations along with strategic link building.
Why is SEO Important?
SEO provides increased visibility to your business, which can lead to more visitors and sales. For this reason, it’s important that your website appears as high as possible for your most relevant keyword searches. If you are looking for a new dentist in town, you would likely search Google for “dentist + city” as opposed to searching the name of a single dentist.
Enterprise SEO:
What Are the Benefits?
Large companies often have a distinct advantage over small businesses when it comes to SEO. For example, large companies have higher budgets and can afford to hire an SEO company or agency that specializes in enterprise SEO. Their marketing team can also dedicate more resources toward optimizing their websites for search engines which means they will be able to implement more on-page SEO strategies.
Small Business SEO:
What Are the Benefits?
Even though small businesses don’t have large marketing budgets they can still benefit from search engine optimization. We’ve helped many small business owners achieve their goals in increasing online revenue by implementing cost-effective strategies that will grow their customer base. Many small enterprises struggle to compete with large corporations for top search results because they simply lack the necessary resources. The good news is that it doesn’t have to be that way!
SEO is not a one-size-fits-all solution. Every website and business is unique, which means there isn’t a single marketing strategy that will work for every business. Small businesses can use their size to their advantage by capitalizing on niche keywords that would be too expensive or impractical for a large corporation to pursue.
If you’re looking for a new dentist in your area, it might make more sense to search Google using the plural “dentists,” rather than searching using more generic keywords like “dentist near me.”
When it comes to enterprise SEO and small business SEO, you need a marketing team that is experienced in both. SEO Strategies has the expertise and know-how to provide your business with top search engine rankings regardless of your size. We specialize in affordable SMB SEO services that will help your business grow.
How Enterprise and Small Business SEO Work Together
Similarities between Enterprise SEO and Small Business SEO.
Search engine optimization is about getting more people to your website by making it appear higher in search results. Regardless of whether you’re a small business or enterprise, SEO can help improve the visibility of your website and increase online revenue.
The main difference between enterprise SEO and small business SEO is that enterprises have larger marketing budgets which allow them to hire an SEO agency or in-house marketing team that specializes in enterprise SEO.
Small businesses can also benefit from search engine optimization, but often don’t have the resources to compete with large corporations in terms of rankings and online exposure. Fortunately, small and medium-sized businesses still have a number of advantages when it comes to SEO including:
The ability to target niche keywords that are too expensive or impractical for large enterprises.
A smaller customer base means their online marketing efforts will be more focused than companies with thousands of customers.
Small businesses still have a great deal to gain from SEO even though they lack the resources of larger corporations. With the right marketing team, your business can enjoy the benefits of enterprise SEO without the cost.
We at SEO Strategies believe in a holistic and collaborative approach to marketing. Our team consists of talented and experienced professionals who will work closely with you to help your business achieve its goals in an affordable fashion.
SEO Strategies: Helping SMBs Thrive in a Digital World
Small and medium-sized businesses (SMBs) face many challenges that prevent them from competing against large enterprise(s). Many of our clients are small business owners who simply lack the necessary resources to compete with enterprises that spend millions of dollars on marketing every year.
Fortunately, small business SEO offers unique advantages that are not available to large corporations or enterprises. Here are a few examples of how SMBs can use their size to take advantage of enterprise SEO opportunities:
Flexibility in Marketing Strategies
It is possible for large businesses to be successful using extremely general keywords. For example, if you are a large business offering life insurance, Google Adwords lets you target in on very broad keywords like “life insurance” or “term life insurance.” These general keywords are often cheaper to bid on and can generate significant revenue for large businesses.
Small businesses don’t have the same luxury when it comes to marketing. A small business is forced to be more niche and specific when it comes to keywords, especially if they want their website to show up in the first page of Google results. Using extremely general keywords like “Life insurance” won’t get you very far because your website will most likely not come up on the first page of Google. For this reason, many small businesses use more specific keywords like “life insurance for seniors” or “term life insurance quotes” which cost significantly less to bid on and often lead to higher conversion rates for small businesses.
Online Visibility
When you search for a product or service in Google, do the first few results look something like this?
Enterprise SEO helps companies with larger advertising budgets to get that exposure. But for small businesses, they don’t have nearly the same exposure online as large corporations do. For example, try searching for “life insurance” on Google and check out who pops up on the first page:
What about when you search for “life insurance in Canada?” Do the businesses that show up look like this?
These corporations are spending millions of dollars per year on their online marketing efforts while small businesses simply can’t compete. Good thing is, with the right SEO strategy, SMBs can get very similar rankings to large enterprises. Smaller budgets means the competition is much lower, which can help you get more specific rankings in Google.
Marketing
Large corporations have a large customer base that they market to on a regular basis. For example, large insurance companies regularly send out marketing materials to everyone in their database with life insurance quotes. As a result, they are constantly getting brand awareness which can lead to more customers.
Small businesses don’t have the same luxury when it comes to marketing. As a small business owner, you can’t afford to send out hundreds of thousands of emails just hoping that someone will keep your information for future reference. This is where marketing becomes an important component of your overall SEO strategy. Although you don’t have the customer base that large enterprises have, you can develop promotional materials that go out to an extremely targeted audience which will help convert more customers into sales.
As a small business owner, you need to remember that enterprise SEO strategies are not going to work for you if your budget is extremely small. However, if you work with an SEO agency that has experience in helping small businesses compete online using small budgets, this approach to SEO can help you get great rankings and generate significant revenue for your business.
