If you’re an SEO, then it’s likely that you have a blog. If you don’t have one yet, it may be time to get started! Content is the backbone of SEO, and it’s important to have a solid understanding of how to write content that can help you achieve your goals.
Whether you’re just starting out or have been writing for years, it can be hard to know what to write about. Here Local SEO Company Gold Coast experts gives some tips and tricks that can help you build content that is SEO-friendly and will help your blog grow!
Proper Keyword Research
Keyword research is the first step to creating SEO-friendly blog posts. You need to know what your target audience is searching for and how they search for it. This will help you determine which keywords are most important to focus on when writing your content.
When you’re doing keyword research, Local SEO Company Gold Coast experts suggest that it’s important to think about what your target audience is looking for. This doesn’t mean that you need to use the exact words they search for, but rather that you should use words that are closely related or associated with their intent.
Use keywords and keyword phrases. The title tag is one of the most important places to use your keyword phrase.
Keep it short and relevant to the post topic. The title tag should be between 60-70 characters long when displayed in search results but no more than 75 characters long (including spaces).
Put your key phrase at the beginning of your title tag unless you have a compelling reason not to do so.
The meta description is a short snippet that appears in search engine results. It should be unique and relevant to the page and should not exceed 160 characters (including spaces). The goal of the meta description is to entice users to click on your website when they are searching for something related to your content.
Meta descriptions are typically written in H1 format, which makes them easy for users to read and understand when they’re scanning the SERPs for information about a particular topic or keyword phrase.
The content component of your blog post is the most important part of your post. It should be relevant to the topic and easy to read, understand and follow.
- Short – 300 words or less
- Medium – 300-1500 words
- Long – 1500+ words
In general, the longer your content is, the more in-depth and detailed it can be. However, try not to make your posts too long, as this will make it difficult for readers to read through them.
Headers and Sub-headers
When you’re writing a blog post, there are certain things you have to do. One of them is to use sub-heads and headers. Sub-heads and headers break up large sections of text, so they’re easier to read and digest.
These sections should be short, descriptive, and at least two sentences long. They should also be relevant to what’s being discussed in the section below it!
Images and Videos
Images and videos are an important part of the SEO strategy for your blog. The first thing to keep in mind is that you need to use alt tags on images and captions on videos. This will allow Google to index them correctly, which can give you more traffic as a result.
If you’re embedding a video or image file, make sure it’s optimized with keywords in its file name as well as in its metadata (title, description). When creating videos, keep this checklist handy so that there isn’t any unnecessary jargon!
Internal linking is the practice of creating links from one page of a site to another. It can also be used within the text on a page by using words and phrases to describe related topics that link back to other areas of your site.
Internal linking helps users explore your website, find what they are looking for and make them stay longer on your pages. Internal links are generally placed at the end of blog posts, before or after the author bio section, in sidebars or footer areas etc., as it gives an easy way for readers who want to read more about a particular topic or subject matter.
Make sure you always use correct internal URLs when linking between different pages on your blog (for example: do not use “click here”).
Creating a blog post can be a daunting experience. But if you adhere to the guidelines above and use them consistently, your posts will benefit, and you’ll see an increase in traffic as well as engagement.