Imagine a world without videos. You can see that pages with videos rank higher on Google than those without videos.
Videos are more impactful than any other type of content, whether it’s on social media or landing pages. People enjoy watching videos more than reading textual information, understanding infographics, or even reading it.
Video is everywhere and businesses are making the most of it to grow. Surveys show that videos will account for 82% of all internet traffic in future. Videos are a key component of growth marketing.
The video marketing company is without a doubt one of the most admired and booming businesses today. There is no sign of it slowing down.
Are you wondering if it is too late to get started with video marketing? This is the perfect time to begin working on a video marketing proposal. Let’s explore video marketing and all that it entails for businesses.
What is video marketing?
In simple terms, video marketing can be described as advertising or marketing your product through various types of videos across a variety of platforms.
You’ve probably seen video ads pop up in your Instagram feed, as well as YouTube videos.
Businesses can use video marketing to make a strong impression and stand out in the digital marketplace. Video marketing can be used by companies to advertise their products and services, educate consumers and stimulate interest. An digital marketing company in Thane can help you grow business through video marketing.
Importance of Video marketing
You can also view it on your mobile device
Today’s smartphone users use their phones more than ever. The growth of the video industry is largely driven by mobile internet users.
A recent survey by survey found that 77 percent of respondents reported watching web videos from their mobile devices. Facebook claims that smartphone viewers are more common than PC viewers daily by 1.5.
SEO is improved by video marketing
Video can be added to websites to improve its quality and make users stay longer on the site, both factors search engines value. According to reports that 31% marketers use video to increase SEO.
Videos are more memorable
Your clients will only remember 10% of the information they hear three days later. However, clients are more likely to recall around 65% of the information they hear if it is accompanied with appropriate visuals. A video that is both informative and entertaining can help people remember your company.
92% of those who view videos on their mobile phones also share them with others. Platforms like YouTube and TikTok have always had video content at their core.
Businesses can grow with video marketing
Businesses are able to expand their reach through video content. More than 93 percent claim that sharing videos via social media has resulted in new customers. A mere 63% of businesses have seen the greatest return on their investment via social media videos.
People are drawn to content that is visually appealing and can help them understand a business quickly in an ever-changing world. This is why videos are the most popular type of content.