Discover SEO Writing Tips & Techniques
Are you a content writer? Improve your content writing services for clients for SEO with these 10 tips from Titan Growth.
It goes without saying that SEO and content go hand in hand.
After all, without SEO, your content may end up on page 50 of the search results, and we all know that traffic on those pages is subpar.
Similarly, if your post-click content is poor, your first-page ranking will be limited. That is why a strong relationship between SEO and quality content is critical! Here are seven tips for writing SEO content that will help your content go further while also improving your SEO content writing services to clients.
SEO Writing Tips to Make Your Content Go Further
Write for your audience first
This is the number one SEO content writing tip for a reason. It appears simple enough, but so many businesses create content for the wrong reasons. Create content that appeals to your target market’s interests or answers their questions.
Not all posts must be about your product or service, but they must all be related to your industry. Establish yourself and your company as industry experts by creating SEO-friendly content that is both interesting and informative, and do it better than your competitors.
Keep it all under the same roof
Keep your original content under your own domain name to get the credit and traffic your website deserves. That is, if you have a blog, you should avoid hosting it with Word Press or Blogger and instead host it in a subfolder on your own domain (for example, www.example.com/blog).
When you have the opportunity to showcase other types of original content, such as videos, infographics, or whitepapers, embed them on your website and share from there.
Make headlines that pack a punch
You only have a few lines of text to make a big impression. So don’t underestimate the importance of a good headline in SEO! Create clear, interesting headlines that include relevant keywords.
Along with a great headline, make sure your meta descriptions are interesting and expand on the topic of your article. Remember that your title and meta description will appear in search results, so make them count!
Use keyword-rich phrases
Use relevant, keyword-rich phrases in your headlines and throughout your content to inform both your readers and search engines about the topic of your post.
However, too many keywords will not only turn off your readers but will also result in keyword stuffing penalties from search engines.
Use keywords sparingly and with care, aiming for a more natural feel. In addition to using keywords throughout the body of your post, use blog tags by tagging a few relevant keywords for each post; most general blogs already include tagging capabilities.
Structure your posts
Your post’s content may be excellent, but it can be easily lost in an unorganized, inefficient format. Using headlines to break up your content into smaller paragraphs makes for an easy read that will keep your readers engaged.
Back-end organization is also important for search engines. It is critical to use proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) to maintain a well-structured article.
Use images to make your posts stand out! People are visual creatures. Including an image with your blog post can make a big difference.
Do you have a Pinterest account? In addition to promoting your blogs on your other social media channels, posts with images can be pinned, resulting in an additional source of traffic to your website.
Propel content with social media
Social media is a powerful tool for increasing the reach of your content and encouraging sharing. Each new article should be shared on social media and in forums, with engaging descriptions and a call to action.
Because the power of social media lies in sharing, it’s critical to include share buttons on each of your blog posts.
Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost and may help your click-through rates if you want more control over how they appear when they’re shared.